01
About this policy
BARBERPRIME is a multi-tenant salon-management platform operated by ROGUS AG. It helps salons manage branches, staff, services, schedules, bookings, customers, payments, documents, loyalty, vouchers and communications. This policy describes the personal data involved in providing and securing those services and the public BARBERPRIME website.
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Information we process
The information involved depends on which features a salon enables and how a person interacts with it. It may include:
- salon account, organization, branch and billing-profile information;
- salon user identity, membership, role, access and invitation information;
- customer names and contact details, including email addresses and WhatsApp or telephone numbers;
- appointments, booking requests, selected services, staff preferences, times and status history;
- staff, service, schedule and branch information;
- payment method and status, provider references, refunds, invoices and receipts, but not full card details;
- loyalty activity, voucher use and related transaction history;
- communication preferences, channel-specific marketing consent and suppression records;
- information needed for email and WhatsApp communications, including delivery or processing status;
- customer-import files and the validated records created from them; and
- bounded technical, audit and security events such as timestamps, request identifiers, operation outcomes and redacted diagnostics.
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How information is used
Information is used to provide public booking and salon-management workflows, manage appointments and availability, support customer and staff operations, send service communications, process payment choices and refunds, issue private billing documents, administer loyalty and vouchers, deliver marketing where the relevant channel consent exists, protect accounts and tenant boundaries, investigate failures, and provide platform administration and support.
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Salons and BARBERPRIME
Salons decide how they use BARBERPRIME for their business and customer relationships. Salon records are kept within the relevant organization workspace, and salon users can access them only through their authorized membership. ROGUS AG operates and secures the BARBERPRIME platform and processes information needed to provide it. Depending on the activity and applicable law, you may need to contact the salon, ROGUS AG, or both about a privacy request.
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Identity and contact verification
BARBERPRIME does not create or merge a persistent customer identity merely because a name, email address or telephone number looks similar to another record. Contact details entered during a booking or by salon staff may remain unverified. A verified relationship requires an explicit verification step that demonstrates control of the relevant email or WhatsApp channel.
Operational records that have not been linked through verification remain distinct from verified customer identity. Verification does not automatically sweep or combine older records. BARBERPRIME also does not disclose to one salon whether the same person has a relationship with another salon.
06
WhatsApp and Meta
A salon may connect its own WhatsApp Business Account and telephone number to BARBERPRIME. The salon—not BARBERPRIME—owns and controls that business account. When enabled, BARBERPRIME processes the events, identifiers, message instructions and status information needed to support booking, verification, payment, document and consent-aware communication workflows.
Meta Platforms and its affiliates may process information through the WhatsApp Business Platform under their own terms and privacy policies. WhatsApp marketing is separate from operational messages and is sent only where the platform records the required verified channel and marketing preference. A person can withdraw the WhatsApp marketing preference without blocking necessary operational communication.
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BARBERPRIME can send transactional emails for matters such as contact verification, invitations, appointments, payments, billing documents and account security. These operational emails are distinct from salon marketing. Marketing email requires a separate email-channel preference and includes an unsubscribe mechanism. Email delivery providers process the address and message information needed to submit and deliver the email.
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Payments
Where online payments are enabled, a payment provider processes the payment credentials and card details on its own secure systems. BARBERPRIME receives and stores only the information needed for the salon workflow, such as payment status, amount, currency, provider reference and refund state. BARBERPRIME does not store full payment-card numbers or card security codes.
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Retention
Information is retained for as long as reasonably needed for the salon relationship, the service and feature involved, security and audit integrity, dispute handling, and applicable accounting, legal or regulatory obligations. Different record types may therefore be kept for different periods. Where deletion is appropriate, information is deleted or anonymized in a controlled way; historical financial, appointment, consent and audit evidence may need to remain intact.
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Security
BARBERPRIME uses organizational and technical safeguards including authenticated access, organization-scoped authorization, tenant isolation, private document storage, secure expiring links, hashed high-entropy tokens, input validation, audit events, redacted diagnostics and transport security. No system can guarantee absolute security, but the platform is designed to limit access and avoid storing raw invitation or verification tokens and full payment-card data.
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Your choices and rights
Subject to applicable law, you may have rights to request access, correction, deletion, restriction, objection or portability, and to withdraw consent where processing depends on consent. These rights can be limited by legal obligations and the rights of others. For information held in a salon’s workspace, contacting that salon first is often the fastest path. You may also contact ROGUS AG using the details below. Identity may need to be verified before a request is fulfilled.
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Marketing preferences
Email and WhatsApp marketing choices are recorded separately. Agreeing to one channel does not authorize the other. Consent can be withdrawn through the available unsubscribe or opt-out method or by contacting the salon. A marketing opt-out does not itself prevent non-marketing messages needed for an appointment, verification, payment, receipt, security matter or other requested service.
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International processing
BARBERPRIME and its service providers may process information in countries other than the country where a salon or customer is located. The location depends on the configured infrastructure and provider service. Where applicable law requires safeguards for an international transfer, the relevant contractual, technical or legal safeguards are used. BARBERPRIME does not claim that all information remains in Switzerland.
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Children
BARBERPRIME is a business platform for salons and is not designed as a service directed specifically to children. A salon may provide an appointment to a younger customer where appropriate; parents, guardians and salons are responsible for following the consent and supervision requirements that apply to that service.
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Changes to this policy
This policy may be updated when the platform, provider arrangements or legal requirements change. The updated version will be published on this page with a revised date. Material changes may also be communicated through an appropriate service channel.
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Contact
Questions about this policy or BARBERPRIME’s handling of personal data can be sent to:
ROGUS AGinfo@barber-prime.com
If your request concerns records held by a particular salon, please identify the salon so the request can be directed appropriately. Do not send passwords, verification codes, payment-card details or invitation tokens by email.